Eataly where a good lunch will save the world

We at Eataly invite you to lunch
My love affair with Eataly continues, if not only for their food then for their food-based interventions in national and international politics. This was a full page advert that they placed in La Repubblica newspaper last week. It made me laugh out loud and I wanted to share. Food will conquer all. All you need is a good lunch. And the lunch is good at Eataly. My not so good translation is below. As with most things, it always sounds better in Italian. 

   Noi la pensiamo come il Papa, la guerra è sconfitta dell’umanità. Lui, giustamente, propone il digiuno come preghiera del corpo contro la guerra. Noi di Eataly ammiriamo questo gesto potente che unisce religiosi di tutto il mondo con i laici che ripudiano la guerra. Tant’è che molti di noi hanno digiunato. 
   Vorremmo tuttavia sottolineare che il mangiare insieme può rappresentare un altro valore forte, rivolto alla convivialità e al superamento dei conflitti. Ci piace immaginare di poter invitare Vladimir Putin e Barack Obama ad un pranzo, qui da noi. Dove, di fronte a del buon cibo, i due possano trovare il modo di confidarsi. Ci piace immaginare che i due, concordi, possano riuscire a convincere un Capo di Stato a non commettere mai più crimini atroci contro il proprio popolo per mantenere il potere. E riuscire a convincerlo attraverso un gesto di pace e non di guerra.
   Conoscersi, parlarsi, capirsi può evitare le guerre. Farlo, compiendo insieme il gesto primordiale di nutrirsi, è più facile.


   Like the Pope, we think that war is a defeat for mankind. He rightly proposes fasting as a body prayer against the war. We at Eataly admire this powerful gesture that unites all religious people throughout the world with secular society who repudiate war. So much so that many of us have fasted. 
   We would like however to underline that to eat together can represent another strong value, turning to conviviality to overcome conflict.
We like to imagine being able to invite Vladimir Putin and Barack Obama to lunch here with us. Where, in front of good food, both can find the way to gain  each other’s confidence. We like to imagine that these two, united and like-minded, could manage to convince a Head of State to never again commit criminal atrocities against his own people to maintain power. And to manage to convince him through a gesture of peace and not of war. 
   To know each other, to talk to each other, to understand each other can avoid wars. Accomplishing it together with this first, primitive gesture of eating, is easier.

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